Disguised stun guns are some of the most dependable sellers in the self-defense category. Everyday buyers want protection that doesn’t look like protection — and these products deliver exactly that. The lipstick stun gun, cell phone stun gun, and stun pen are consistent movers online, at gun shows, and in retail route accounts. Retail prices run $17.95 to $25.95 on the core units, with dealer margins from 47 to 55 percent. If you’re looking for a category that sells to women shoppers in particular, this is it. Apply for a dealer account to see wholesale pricing and place your first order.
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Women make up the majority of buyers in this category. They want something that stays in a purse without announcing itself — a lipstick stun gun fits right in with everything else, and the stun pen clips to a jacket pocket without a second look. College students, female commuters, and night-shift workers are among the most consistent buyers. That said, novelty and gift-giving drive a meaningful portion of sales too. A cell phone stun gun makes for an attention-grabbing display item that moves well at events and in storefronts.
Online is strong for this category — product images do a lot of the selling because the disguise element is immediately obvious and interesting. Amazon and eBay both perform well for the lipstick and stun pen SKUs. Gun shows are also solid; these products draw women into booths that might otherwise skew toward a male audience, and they're easy to display in small counter space. Route dealers who serve convenience stores and gift shops have had consistent luck with the lipstick and cell phone units.
I get asked fairly often whether disguised stun guns are harder to sell legally than standard models. The short answer is no — they follow the same state and local regulations as any other stun gun. Your job as a dealer is to know the rules in the states you're selling into and represent the products accurately. On our end, Safety Technology backs every unit with a lifetime warranty, ships same day, and handles all fulfillment blind so your customer never sees our name. No minimum orders. No drop ship fees. We've been doing this since 1986, and we're not going to leave you without support.
Disguised stun guns are subject to the same state and local regulations as standard stun guns. There are no additional federal rules that apply specifically to the disguised form factor. As a dealer, you should verify that stun guns are legal to sell in any state you're shipping to, since a handful of states restrict them entirely. Safety Technology can help you understand which states to watch.
The core disguised units — lipstick stun gun, stun pen, and cell phone stun gun — carry dealer margins from 47 to 55 percent at suggested retail. That's in line with the better performers across our stun gun catalog. The stun walking cane is a specialty item with a higher retail price point and somewhat lower margin, but it serves a different buyer demographic entirely.
We blind drop ship every order directly to your customer with no Safety Technology branding on the package. There's no minimum order requirement and no drop ship fee. Orders received by our cutoff ship the same day. You take the order, we handle everything from the warehouse out.
The lipstick stun gun is a reliable starting point — it's visually interesting, the price point is accessible, and it appeals broadly to the female buyer demographic that drives most sales in this category. The stun pen is a close second and does particularly well in online storefronts where buyers are searching for something discreet. Both come in multiple colors, which helps online listings and display presentations.
All disguised stun guns carry a lifetime warranty against manufacturer defects. If a customer receives a defective unit, contact us and we'll make it right. We don't require you to eat the cost of legitimate warranty claims. Returns for customer preference — rather than defect — are handled according to your own store policy as the dealer of record.