Dan Kennedy's Magnetic Marketing

Stop Wasting Money on Advertising Guesswork!
Stop Wasting Time On Cold Call Prospecting Grunt Work!

By Dan Kennedy

If you own a Small Business of any kind: How would you like to stop being an advertising victim?.....Finally get accurately measurable, quick results from each and every dollar you put into ANY kind of advertising, marketing, or promotion? At will, attract a flood of new customers? At will, spark a huge cash flow surge? Define and DOMINATE any target market of your choosing.. for less than $2.00 per prospect? (It doesn't matter if you own a company selling sophisticated software only to the Fortune 1000 or a local flower shop, incredibly what I'm about to reveal to you can re-invent your entire marketing process for the better!)

If you are a Sales Professional: How would you like to end cold prospecting once and for all? Possess new, powerful ways to magnetically attract prospects who are pre-disposed to view you as an expert ally and advisor, pre-disposed to buy from you? Put an end to being screened, to phone tag? Have qualified prospects eagerly asking you to make time to see them?

If you are a Sales Manager or Marketing Executive: How would you like to cut all the fat, waste, even the uncertainty out of your company's advertising AND make your salespeople immensely more productive?

All those benefits, and many more, are readily available. You see, I have assembled a product like no other -- it's called THE MAGNETIC MARKETING SYSTEMS TOOLKIT and you might think of it as a complete, transformational marketing department in a box. Actually, this is such a unique product it is hard to describe, but I'm going to take my very best shot.

There are 6 main, moneymaking components in my MAGNETIC MARKETING SYSTEMS KIT -- let me walk you through each of them:

First, in general, I've made implementation an 80% no-brainer, because I have done 80% of the work for you. In addition to teaching on the 6 Cassettes in the Kit, I have taken 11 different businesses and 4 different sales careers, in 6 different business categories, and treated each one as a private, paying client, and created complete direct marketing/Magnetic Marketing Systems for each one, including all of the power documents: prospecting and sales letters, ads, postcards, and so on. And these documents are all marked Copyright Free, which gives you permission to take them and use them, virtually as-is! (When I am paid to develop ONE collection of documents, for one client, I am typically paid $7,500.00 to as much as $15,000.00 plus royalties, so there is over $75,000.00 worth of copywriting services provided in this Kit!)

Now, here's the best part: Information and ideas are fine, but let's bridge the gap to implementation. It turns out that 90% of all businesses and sales careers fit one (or more) of these categories so perfectly.. YOUR business or sales career will match up with (at least) one of these categories so perfectly, you will be able to steal and use those power documents and strategies outright, just as if they were created for you.. only very minor adaptation necessary! Please pay attention to this point! At each seminar, after each speech, I am surrounded by people, each asking if the Kit applies to this business, that business, each believing theirs to be so different it must not be included. So, to repeat: 90% of all businesses and sales careers are covered by this Kit! For most, at least one category is such a perfect match, there's instant application with little or no creative adaptation.

The Kit covers business-to-business selling situations, to-consumer situations, retail, restaurants, professional practices, real estate, automobile sales, even financial services sales (where there are compliance issues), direct sales and network marketing, industrial, big ticket items, and on and on. And just about everybody who gets this Kit finds one category to be a very close match..they learn and borrow from ALL the materials, AND they are able to instantly and easily apply the tools from the one category best matched to their business.

Included in these Copyright-Free Documents, in one of the business examples, are the now famous Giorgio, Romance Director Letters that I show at most seminars, that every audience falls in love with! You've just got to see this marketing masterpiece!

In addition to everything I created for you, I have also included 102 -- yes, 102! -- additional Exhibits that I did NOT create. These came from people just like you, who purchased previous Editions of the Kit, took something, adapted it to their business, then sent it in with a report of extraordinary results.

These Exhibits let you see exactly how business owners, marketing executives, and salespeople have very successfully adapted and used the power documents in the Kit. By seeing how they've moved the documents from one business to another, from a different business to theirs, you can see how to do it too.

Included in these 102 Exhibits, you even get a Cash Flow Surge Letter.....4 typed pages that brought in $58,000.00 of extra, cash business in 15 days for an art gallery owner and has been adapted, with similar success, in over a dozen different businesses that we know of. These four typed pages ALONE could easily be worth thousands of dollars to you.

Don't mistake this Kit for a big collection of form letters, by the way. SOME of my Marketing Systems are letter driven. But virtually EVERY possible media; every effective method of getting your marketing message out to your target markets is included in my Systems. My MAGNETIC MARKETING TOOLKIT is a comprehensive, integrated package of help with marketing messages, target marketing, and every media and method.

Audio Tape #1 walks you through every page, every power document, every tool, every example in the Kit. Sit down for about a half-hour at your desk or kitchen table, with the Kit, listen to this first Tape, and you will understand everything in the Kit, where it is, why it's there, how it is to be used. This way, you quickly set up your own cafeteria line, so you can go back through the line, pick out the strategy and tools most relevant to your business right now, get those up and running, working for you, then go back through the line and pick another system… etc.

This Kit is NOT something you're going to zip through once, put on a shelf and never go back to. Not at all! It IS a true tool kit you'll keep going back to, time after time, month after month. And each time you choose and put to work a System, a strategy, or tool, you will AGAIN simplify your business, strengthen your marketing, increase your income!

Audio Tapes #2, 3, 4 and 5 give you a fast, crash course in these unusual, powerful marketing strategies. These unique cassettes condense my answers to a full day of interviewing about all of my marketing methods.....it's a total brain drain.....and it's eminently listenable. I promise you: you're going to EAGERLY listen to these four cassettes over and over again, making new discoveries every time! If you have business associates, get them to listen to these 4 tapes, and they'll instantly have their minds opened to these new approaches.

Audio Tape #6 is the Fast Start Tape. Here, I focus only on a couple of the most powerful, easy to master, easy to implement Marketing Systems you can very quickly see great results from.

A $1,000.00+ Consultation Value! You get TWO 2nd Opinion Critique Certificates -- each lets you send any one printed promotional item for your business to me for my personal feedback, by mail or FAX. You can send in an ad, letter, brochure, whatever. And staff does NOT do this; you get advice from me on what you've done well, what you haven't, and how to improve it. (By the way, a warning: I'm rather blunt. I may hurt your feelings. But I WILL improve what you're doing!)

As a consultant, I frequently provide this 2nd Opinion Critique Service to many companies, entrepreneurs, even ad agencies, and charge $200.00 per Critique, so this IS a very real $400.00 value. However, it can certainly be worth a whole lot more to you. (There's a dentist in Sacramento, for example, who made three little changes in his Val-Pak Coupon after my critique -- and TRIPLED the response. Or an industrial products company..one little change in their trade journal ads slashed their cost-per-lead by 30%.)

You ALSO get a My #1 Marketing Challenge Consultation Coupon. I will respond to your most vexing marketing challenge. I regularly charge $800.00 per hour for consulting, but this is included for you at no added charge!

There are also THREE extremely powerful Bonus Reports:

"How To (At Least) Double The Results From Your Yellow Pages, Coupon & Other Print Advertising - little known, carefully guarded secrets for super-productive ads."

"How To Turn Mailing Lists Into Money: Sophisticated Target Marketing Made Simple." This Report shows you how to obtain the names, addresses, etc. of the people most likely to buy your services or products.

"How To Print All The Money You Want Legally." This Report shows you how to create lead generation magnets, widgets, and secondary reason for response that will cause an avalanche of new customers.

1. ANY/EVERY Small Business Owner in ANY field.
   
   
2. ANY/EVERY manufacturer and business-to-business marketer competing for business, supporting salespeople in the field.
   
   
3. ANY/EVERY retailer or other business attracting traffic to a store, showroom, theater, restaurant, other place of business or to events.
   
   
4. ANY/EVERY sales professional who needs appointments with truly qualified prospects.
   
   
5. ANY/EVERY doctor, accountant, financial planner, other professional involved in practice-building.
   
   
6. ANY/EVERY 'network marketer'.
   
   
7. ANY/EVERY corporate CEO or Sales Manager interested in greater return-on-investment from advertising.

In all my years of selling this Kit, including selling over a million dollars worth at my speaking engagements with Zig Ziglar and Peter Lowe last year alone, I have been asked about THOUSANDS of different types of businesses. Understandably, everybody thinks theirs is a "special case." The first thing you should know is that most aren't. Most "one-of-a-kind" businesses have much in common with many other businesses.

Second, we have a measured 96% satisfaction rate on these Kits - 96% of all Kit buyers not only keep the Kits, they also, subsequently make additional purchases of other materials, seminars or services from me.

Third, odds are heavily in favor of one of the "models" in the Kit so closely matching your business that you'll be able to just "steal" (with my permission) and use, with 90% of the work already done for you - a true 'no brainer' AND other 'models' close enough you can pick and use parts. But, like everything I sell, this IS guaranteed, so you take no risk.

What if I told you it cost NOTHING? By MANY standards, that's absolutely true. Even if you hire a local advertising copywriter (not one of my stature), you'll pay, at bare minimum, a few hundred dollars to get just one sales letter campaign created. If you hire a copywriter or consultant of my caliber, you'll pay thousands. So the Kit pays for itself the very first time you do anything with it! But more importantly, I'll give you a special, extra Guarantee...a Double Guarantee:

This Isn't Some Ordinary Satisfaction Guarantee. I'll Guarantee PROFITS.

First is our usual, uniform 60-DAY UNCONDITIONAL SATISFACTION GUARANTEE. It appears with the Order Form at the end of this catalog. But beyond that, I'll add 10 more months, for a total of 12 FULL MONTHS, conditional - and here's the only condition: if, at the end of a full year from your purchase, you want a refund, just show me proof that you did something, anything, used one System or strategy, and look me in the eye (on paper) and tell me that you didn't put tens of thousands of dollars in the bank that you wouldn't have otherwise, and I'll refund every penny you paid. I guarantee you make at least $10,000.00 by using this Kit - or your money back.

So I argue this Kit costs you nothing. But there is an investment. I could sell this Kit for more than a $1,000.00 and still be delivering a genuine, inarguable bargain. If you don't believe that, drop by some high falutin' ad agency, sit down with a couple of the "Suits", and get a quote for them to create an ad campaign or a direct-mail campaign for you. More often than not, the Armani-suited boys'll talk in thousands, if not tens of thousands of dollars...they'll prescribe advertising to match your wallet...and, more often than not, it'll be lousy to boot. Here, you've got stuff that absolutely works! And the entire investment is just $399.00.

If you're in business, you know $399 doesn't buy much advertising - and it's easy to WASTE that on just one ill-fated ad or marketing 'idea.' If you're in sales, your time has to produce value greater than $50 an hour for you to earn $100,000 a year - so this Kit only needs to "save" you 8 hours to pay for itself...less than an hour a month in improved productivity. Make this investment today - I guarantee you'll be very glad you did.