Google Adwords Tips

Many of my distributors are using Google Adwords to generate immeditate traffic to their websites. There is nothing wrong with this except most are doing it all wrong.

There are many Adwords systems out there and its important that you find one you like and understand and follow it. One I’ve recommended for years is Perry Marshalls which you can get at www.perrysgoogleadwords.com.

Basic things you should be doing are:
- building a huge keyword list
- adding negative keyword phrases (phrases you don’t want to be charged for, like ‘free stun guns’ or competitors stun gun brands)
- setting up Google Anlytics to track everything
- setting up separate ad groups for each primary keyword phrase (stun guns, pepper sprays, personal alarms, hidden cameras, etc)
- bidding high in the beginning to get a lot of click throughs to increase your Quality Score
- sending visitors to the relevant web page (not usually the home page)
- using spy tools to find out what competitor keyword phrases and ads are converting

The above are things you should definitely be doing. But, there are others.

One tool I will share with everyone is the Google Desktop Adwords Editor. Its free and will really help you keep your Google Adwords campaigns organized. It also makes it very easy to do bulk changes to your campaigns, set up negative keywords, etc. Click here to download

Oh, one more tip. The average visits to your website before a visitor buys is 7. You shouldn’t expect people, you drive to your website using Google Adwords, to buy on their first visit. That’s why your main focus should be getting them to sign up for your mailing list so you can continue to market and develop a relationship with them. The money is in the list. Do not fight this. Just accept it. Do whatever you can to entice someone to join your list.

OK, one more tip. You can check to see how many people are actually signing up from your Google Adwords campaign by creating Goals in Google Analytics.