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Get A List And Write To Them

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If I twas going to put together a list for why distributors fail this would be at the top.

Didn’t get a mailing list.

Or, got a list, but didn’t mail them. Or mailed them, and then stopped. Or any of a hundred different combinations.

As the legendary marketing whiz Dan Kennedy has said umpteen times, “The Money is in list.” To quote him exactly, he says, “The money is in the herd.” It’s exactly the same thing.

When Dan wanted something he said, “Send a letter to the herd.” That meant sending a sales letter or sales notice, or email sales letter, or whatever name you want to call it to his list. In the beginning he believed that you should only send once a week, but one of his students proved him wrong, and he admitted it. He then told everyone that they should email as often as possible, and their sales would go up.

That’s exactly what happened.

Most people have trouble sending out a message everyday, but if you do, and you do it consistently, your sales will grow. Guaranteed. Of all the successful marketers out there, the most successful are the ones who follow the protocol of mailing their list every day.

Now you need to know a few things about how to do this, which I’ll share with you later, but the most important thing you must do first is make a committment to market each and every day.

If you don’t do this…the only road is down, down, down.

Start with this one committment.

I am going to build a list and mail them every day.

That’s the cornerstone of how to make this work.

If you’re prepared you’ll never be surprised,

Michael GravetteĀ 


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September 05th, 2007 16:09:37
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