As a way of giving back to some of my top distributors, I would like to treat them to a weekend in Las Vegas with me and Nancy. In fact, I think it is something that I would like to do every year.

I want to keep the group small so we can have dinner in private rooms at the best restaurants and get to know each other better. Maybe even share some marketing secrets. So, from March 1, 2010 through February 28, 2011 we will track everyone’s orders from Safety Technology. The top 4 distributors will be invited to a weekend in Las Vegas. They can bring one person with them. I will pay for the round trip plane fare for 2 and two nights stay a major hotel on the strip. I don’t know the hotel yet. I’m going to let Nancy choose that. Plus, dinner at two of our favorite restaurants. All on me.

I want to invite 5 distributors, so the 5th will be chosen, not based on sales, but some other criteria that I haven’t come up with. So, there will be 5 distributors, plus their guest and me and Nancy. Twelve of us. We will probably do this at the end of March or the first of April, 2011.

More details will be given as we get closer to the event next year. For now, focus on building your business.

I hope this is something that will be fun for you to look forward to. I’m definitely looking forward to it. It will be a lot of fun.

The new higher voltage Runts and Pretenders are finally in stock.  The Runts are now 2.5 million, 3.5 million and 4.5 million volts.  The Pretender is 4.5 million volts.

These upgraded stun guns are in stock and ready to ship.

I’ve decided not  to raise the prices.  At least not for a while. The prices will be the same as they’ve always been.  Just sell a ton of them and I will make it up on quantity.

There are new images for the Runt stun guns which you can find at http://www.safetytechnology.com/runtstungun.htm.  The Pretender cell phone stun guns will keep the same model numbers.  There are new model numbers for the Runt stun guns.  They are:

RUNT-25 = 2.5 million volts
RUNT-35 = 3.5 million volts
RUNT-45 = 4.5 million volts
RUNT-45R = 4.5 million volts Rechargeable

This has to do with expectations of sales after getting small number of visitors to your website.

Statistics tell us that only around 2% of visitors will purchase on their first visit to your website.  That means that 98% of the visitors come to your website, look around and then leave.  

This makes collecting their email address so you can continue to communicate with them one of the most important things you can do.  You need to focus on building your list.

To do this, think of something that you can give visitors to get them to sign up for your list.  Consider it an ethical bribe.  This can be a free report or a discount on their purchase.  It’s not enough to just ask them to sign up.  Even though its free to do so, you need to sell it!

As you probably know, SEO is mainly getting back links to your website by writing articles and submitting to article directories, like www.ezinearticles.com, writing and submitting press releases to press release directories, like www.prlog.com, creating videos and submitting to video directories like www.youtube.com and posting comments on relevant blogs.

If you are interested in finding out how many links you have to your website, go to https://siteexplorer.search.yahoo.com/.  Enter in the full URL of your domain, including http://www and click on Explore URL tab.

When the results show up, click on the Inlinks button.  On the Show Inlinks drop down menu choose Except from this domain.  On the to field drop down menu choose Entire site.

This will give you a pretty accurate view of the links you have to your website.  This way you can deal with the facts and not guess about the links you have.

Hope this helps.

One more thing.  I sometimes hear from a distributor that they have done everything I said to do but haven’t made any sales.  I find this an interesting statement because I don’t even do everything I say.

When I ask them what they have done, they tell me they have written and submitted two articles and one press release.  To give them credit, they are on the right path, but they stopped.  Getting links to your website is a neverending project.  You can’t do a few articles or press releases or videos and think you are done.

If you want to start getting real traffic, Google needs to consider you an authority when it comes to the keyword phrases you use to optimize your articles, press releases and videos.  This is why you need to use long tail keyword phrases; 3, 4 or 5 word phrases.  It’s easier to become an authority when you focus on less competive keyword phases.  The more articles, press releases and videos you do focusing on these keyword phrases, the more of an authority you will become to the search engines.

When you write, remember to use a longtail keyword phrase in the title and the same keyword phrase several times in the body of the article or press release.  Keep plugging away and you will succeed.

Lester Robert Evans, 68, was arrested after LAPD investigators said they found evidence in his skid row apartment that helped tie him to a December boutique robbery. In that crime, Evans was captured on video shocking the young clerk with a stun gun, said LAPD Lt. Paul Vernon.

“We had a feeling this guy would surface eventually,” Vernon said. “It just turns out he decided to rob a bank where he had his own account.”

Police were called Tuesday to the Bank of the West branch at 2nd and San Pedro streets in downtown L.A. after it was robbed by “a white man in his 60s,” authorities said. Within minutes, officers had come up with the name of Evans, a local man who was on parole for bank robbery.

Detectives verified Evans was on parole and went to his apartment in the 400 block of East 7th Street on skid row. Detectives searched the apartment and seized evidence that linked the parolee to the bank robbery, as well as the boutique robbery, police said. Evans was booked for the bank robbery and held without bail for a parole violation.

The lesson here is never rob the bank where you have an account, go there regularly to cash your Social Security check, people know you and have your address on file.

There’s  a serial rapist on the loose in Yoakum, TX and  Cassandra McGinty has a new sequence when she arrives home: search room to room, with a stun gun in her hand.

The rapist has been attacking older women in central Texas during the past year, terrifying residents and frustrating the police who don’t have a good description to go on.

Pepper spray has been selling like hotcakes in the towns where the attacks have occurred, and McGinty said her landlord in Marquez handed out stun guns as Christmas gifts.

Beginning with the rape of a 65-year-old woman in Yoakum in January 2009, authorities have linked eight sexual assaults or attempted sexual assaults to the suspect.

As it happens, one of the most reliable ways to obtain wholesale products for a retail business is through a provider that offers their clients a wholesale drop ship service. A wholesale drop shipper is a third party that takes care of you (the retailer) by sending wholesale products out as they are ordered by your customers through a special drop ship service. What this means is that retailers can contact the drop shipping company and order only as many stock items as they need, and only when they need them. These products are sent out immediately by the drop shipping company, so business people have no need for keeping large amounts of back stock. They also don’t need to pay for and maintain storage space for huge amounts of items.

With this ability, retailers can simply contact the drop shipping company and tell them exactly what they need – and they can avoid many of the headaches that go along with keeping large amounts of stock (as mentioned above). In addition, retailers with an online Internet presence are able to allow customers to order their products (and a far broader array of products, overall!) directly from the drop ship provider.

Obtaining wholesale products directly from a wholesale drop shipper can completely alter and improve the foundation of a retail business. In fact, it improves things for both the business person and the customers! First of all, it is possible to avoid the issue of storing stock once and for all. Secondly, it allows the retailer more time, energy and resources to focus on other aspects of the business aside from shipping and maintaining a stock of wholesale products to sell. Finally, the retailer can offer a broad array of items for sale, far more than they could usually fit into one store front property.

For the customers, there is also an upside to wholesale products from a drop shipper. They receive a selection of more goods to choose from, which is always an added benefit. In addition, the items are sent directly to the customers, which can be especially handy for those individuals who do their purchasing online.

The Internet makes it possible for the average person to take advantage of selling wholesale products through drop shipping, even when starting without a retail business!

www.SafetyTechnology.com

With the rise in crime – and the related worries about protecting oneself and one’s personal property – many people find themselves looking for reliable methods of self defense. But what if an individual is not comfortable owning a handgun? One of the most tried-and-true alternative home security methods for this type of person involves stun guns.

Stun guns are rapidly gaining popularity for people who are looking for security but also want to avoid some of the inherent dangers and liabilities that may come along with ownership of a firearm. Fortunately, modern stun guns are one of the more safe – and effective – options around. The fact is, most people these days know someone who has been a victim of some sort of criminal activity, whether it be a simple burglary, a robbery, or even a physical or sexual assault. These types of experiences tend to drive the business of non-lethal home and personal security to the forefront of people’s minds. Stun guns can be the answer for many people who wish to avoid becoming victims of crime, themselves.

Stun guns are known as “electroshock weapons.” This moniker comes because these types of self defense devices operate using an electrical discharge to temporarily disable an attacker’s natural muscle control ability. This effect is accomplished by using a high voltage, low current charge that very swiftly causes pain and temporary paralysis in the target. Even a shock of only a couple of seconds with a stun gun is usually incapacitating, and allows a would-be victim to escape to safety and get help! Because modern stun guns are pre-programmed to stop shock administration after about five seconds, the chances of a serious damage to the target are significantly diminished.

Stun guns range in size from small implements the size of a tube of lipstick, which are ideal for concealed carry, to larger and more powerful stun guns more commonly used by military personnel and law enforcement officers.

Adding non-lethal self defense tools like stun guns to sell to clients is a business decision that makes perfect sense for people working in a broad range of industries. These may range from gun shops, since not everyone is comfortable with a firearm, and many gun owners would prefer a non-lethal option as well, to locksmiths, pawn shops and other similar types of retailers. Any business with a clientele that considers security measures for persons and property is ideally situated to take advantage of this opportunity to boost revenue while at the same time helping to keep people safer!

One of the most reliable on-line sources for stun guns, as well as other forms of non-lethal self defense products, is called www.safetyproducts.com. The experts at www.safetyproducts.com have been in the business since 1986, and they are known as the largest drop-ship resource for non-lethal products and surveillance systems in the world! With their vast knowledge in the sales and best usage of non-lethal self defense products, www.safetyproducts.com truly offers every retailer the full spectrum of service in carving out a niche in this ever-important corner of the security market.

www.SafetyTechnology.com

Entrepreneurs who are interested in building a successful retail business will need to accurately research their best options for finding the wholesale merchandise. This will ultimately become the very foundation of their business plan.

There are many options for obtaining wholesale merchandise, and some involve significantly higher investments of time and money than others. With this in mind, it is a good idea to always seek out the best sources for wholesale merchandise.

Those with a very traditional mindset about starting a retail business may desire to open up a brick-and-mortar establishment as a storefront. The fact is that this is usually a very expensive proposition, but it can be done, and many successful business people have made successful businesses out of just such an arrangement.

Naturally, a store like this generally means filling the aisles and shelves with vast amounts of wholesale merchandise, not to mention the expense of hiring staff, advertising the product sales, and maintaining back stock so that there is never anything unavailable to the customer. This can be prohibitive for many people!

Many modern business people have elected to completely streamline their businesses by removing the “middleman” between themselves and their wholesale merchandise. These entrepreneurs decide that the best method for getting what they need is to go directly to the source for stocking their business, and also for selling to their computer-savvy customer base. This goal can be achieved through a relationship with a company that provides drop-shipping services.

What Is Drop Shipping?

Drop shipping is a service often utilized by retailers who do not wish to maintain the stock of their entire wholesale merchandise by themselves. Rather, these wise businesspersons allow their customers to place orders that are sent directly to the drop shipper.

The staff at the drop shipping company takes care of al of the details, such as filling the order and shipping the products to the customer. Obviously, this efficiency saves time and money for the retailer, and offers numerous benefits along the way.

Retailers, even those with a brick-and-mortar store, can also create an online store that displays and offers the myriad of products available through the drop shipper – generally far more variety than one small store could handle on its own.

Most people are already aware that internet-based business is booming. Because of this fact, an increasing number of drop shipping companies are designed to provide the products and services that customers require for variety of selection and speedy, reliable shipment.

Drop shipping offers a wide variety of benefits over regular retail businesses.

” First and foremost, it guarantees that the retailer does not need to buy large amounts of product upfront! The drop shipper manages all of this from large and secure warehouses.

” In addition, payroll expenses are decreased, since the retailer is not required to hire staff to manage (or even sell, in many cases!) the merchandise.

” This is also the case with the shipping responsibilities and the payment processing, which are handled as part of the transaction with many drop shipping companies.

The bulk of the work is managed away from the retailer, meaning that this type of business can even be managed from a home office with a minimum of staff and capital!

www.SafetyTechnology.com

Pepper sprays are used for self-defense and other similar circumstances around the world. One of the reasons that they are so popular is because they are incredibly effective!

The original – and still most commonly-used – type of pepper spray is based on a substance called “capsaicin.” This is a derivative from one of the extremely hot kinds of peppers used to flavor spicy dishes, called Capsicum peppers. With just one spray into the face, these self-defense products can drop an attacker for nearly an hour… even longer, in some cases. The nice thing about pepper spray is that it is both easy to carry and simple to use in the appropriate scenario.

The pepper sprays used throughout the world may vary somewhat, but they are all derived from Capsicum peppers. Some of them are organic, like the ones usually used in the United States, while others are synthetic, like those produced in Russia and the United Kingdom.

Regardless of the source, these sprays can be remarkably effective. The synthetically produced pepper sprays create precisely the same symptoms and as the sprays that are created from the actual pepper plants. Both of these types of sprays are utilized all over the world for defense against human attackers, wild or feral animals, and other forms of threats.

How Is Pepper Spray Used?

There are an intriguing variety of canister sizes and delivery systems for the kinds of pepper sprays. Most frequently used are spray containers, which are often quite small and can easily be carried in a pocketbook or jacket pocket.

For individual or personal safety, these smaller canisters are ideal for many people because they are simple to manage and not unwieldy. They are also a good idea for legal reasons, since certain areas of the country (like California) have legal limitations on the size of a pepper spray canister allowable for self defense. It is worth noting that some areas of the world will only allow pepper sprays to be used against attacking animals, such as Canada.

Pepper spray is very effective against attacking humans or animals because the physical response is virtually instantaneous. Exposure to the face induces involuntary closing of the eyes, and the capsaicin can also cause short-term blindness. Additional symptoms will include fits of coughing, breathing difficulties, extreme tearing and runny nose, and other painful redness all over the face.

Does Anything Help The Symptoms of Capsaicin?

Even though it may seem like the perfect antidote, water does not help at all… this is because capsaicin is not soluble in water. Time is the only thing that has been shown to decrease the pain of pepper spray.

Due to these factors, pepper spray can be instrumental in helping potential victims to safely remove themselves from a self-defense situation. Because it has been shown to offer proven efficacy (along with non-lethal results), pepper spray qualifies as a tremendous alternative self defense option, especially for families with children or those living in areas where a firearm is not allowed.

www.SafetyTechnology.com

What Can Go Wrong With Wholesale Products?

It is a common headache for many businesses to discover that they have purchased the wrong stock. Others may discover that they have purchased an excess (or else not nearly enough) of the right items, leaving them wanting on the day before a big sale or holiday shopping.

Still others may find that they have run into security issues with the warehouse or space where they are keeping their back stock, leading to theft, damage, or other frustrating problems! It would be tough to count the number of retail managers and owners who have asked themselves time and time again… “Doesn’t there HAVE to be a better way to manage this?!”

In point of fact, there IS a better way. There is a way for retail companies to make their business models more streamlined, increase profitability, and even boost customer satisfaction!

How Can Drop Shipping Help?

Smart retail businesses are more and more leaning toward creating relationships with drop shipping providers of wholesale products. These business partners allow retailers to directly contact their offices to order exactly what products are needed, precisely when they are needed. All of the wholesale products are sent from the drop shipper directly to the retailer’s store without delay, effectively eliminating the need for back stock!

This plan can be made even better, assuming the retailer utilizes a website. In that case, customers can order products (and complete the payment process) online, receiving the goods sent to their door directly from the drop ship provider. Even better, the retailer still records credit for the sale and receives the profits!

What About Drop Shipping Costs…

The best drop shipping companies do not charge any additional fees to business owners for the completion of sales transactions, and make their profits on the merchandise itself. This frees the retailer to better manage any pressing elements of business.

In addition, with a good internet presence, a retailer can vastly increase the number of items they offer for sale, because they can leverage the vast warehousing capacity of their drop shipper.

The best professional wholesale drop shippers have likely perfected the most effective ways that their services are able to help retailers increase the bottom line. Some of these companies are more than willing to provide very reasonably-priced additional training for their retail clients. This training allows them to demonstrate all of the pertinent details regarding making money with a drop shipping service.

With their know-how, and a motivated entrepreneurial mindset, there is little to stand between the retailer and increased sales and profits.
www.SafetyTechnology.com