The company was hired to work a movie called The Boost with James Woods and Sean Young. There a short scene in the movie where Sean Young and James Wood drive up to a party at some guy’s house.

You can see Nancy open the door for James Wood who is on the passenger side — Sean Young is driving. Here’s the scene. The blowup of Nancy at the end is my doing — wasn’t part of the movie

But, then my business changed.  People were looking for an opportunity to start selling.  Some of those people wanted to sell to their local gun stores and pawn shops.  In an effort to not compete with my distributors, I stopped going after gun stores and pawn shops.  It was a business decision that was a mistake. 

Yes, I had distributors who successfully sold to gun stores and pawn shops, but there was a problem.  Whenever they ran up against one of my competitors, they couldn’t compete.  So, that gun store or pawn shop went to my competitors who did not have the same concerns about protecting their distributors.

I’m not criticizing them.  They did the right thing for their business.  Me, I’m probably losing, without exaggeration, over a half million dollars in sales every year and I’ve lost if for the past 10 years.

There are over 6000 gun stores in this country, and this isn’t counting all the pawn shops and locksmiths.  If I only picked up 500 of these gun stores, less than 10% of them, and they only spent $100 a month with me (a very conservative amount) in stun guns, pepper sprays, Tasers, etc, that is $600,000 a year in sales.

Now, I’m facing a similar situation.

As you probably know, I’ve started a hidden camera rental business.  I’ve designed it so it works both online and offline.  If you have a website, you can add it to your website and start renting hidden cameras.  You can also sell the concept to gun stores and pawn shops in your area.  I’m not going to go into this here.  You can get more information at http://www.safetytechnology.com/hiddencamerarental.htm.

I believe this is a perfect way for gun stores and pawn shops and locksmiths to add another revenue stream.  The demographics for gun stores are the same for people who need to rent a hidden camera.  In my opinion, its a perfect match.

I see the hidden camera rental program as a perfect way to get gun stores to start selling hidden cameras.  Its an untapped market.  We know from experience that 1 or 2 out of every 4 hidden camera rentals, result in a sale.  This is a great incentive for gun stores to look at the hidden camera rental program.

The problem, once again, is I don’t want to compete with my distributors.  However, I can’t lay back and just depend on my distributors to approach all the gun stores in their area.  I need to be more proactive this time.

I am developing a plan to present this opportunity directly to gun stores.  I will use direct mail to contact all gun stores, pawn shops and locksmiths in the country.  A side benefit to this is that once I get my foot in the door with the hidden camera rental opportunity, there is no doubt that many gun stores will start buying their pepper spray, stun guns and Tasers for me also.

But, as I said, I still don’t want to compete with my distributors.  This is a great opportunity for you, too.  I want you to take it if you want to.  So, this is what I’m going to do.

If you want to approach the gun stores, pawn shops, locksmiths and any other store in your area that you think would be open to this, you need to let me know that you want to do this.  You also need to actually purchase the hidden camera rental program and some posters to prove your genuine intent to sell to the stores in your area.  You will give me the relevant zip codes in your area and I will remove those from the lists that I will purchase.

I think you will agree that this is a fair way to do this.  Also, if you ask me to not solicit in your area, then later decide that you don’t want to do this, please let me know so I can take my shot at picking up the business.

This is probably the only time I will make this offer.  Future distributors will not get this opportunity because I will probably already have contacted the stores in their area.  This is only for you and it’s only for now.  If you want to do this, I need to hear from you soon.

We just completed an interview with Bryan Buckner for the next newsletter who is consistently, month to month, one of my most successful distributors.  He mentions in the interview that he has over 19,000 subscribers on his list.  Is it any wonder that he is one of my top distributors?

If you want to be successful, do what successful people do.  It ain’t rocket science!  But, it does require you taking action and I have a way to make it easier for you.
I’m always telling members of my Coaching Club that emphasis should be on building their list. But, you can’t just ask people to sign up…you need to bribe them.  Even though its free to sign up for your list, you still have to sell it.

I suggest they create a report or video that will be downloadable to entice a visitor to their website to sign up for their list.

However, very few do it.

So, in my continuing efforts to make things as simple as possible for my distributors, I found someone who has an affiliate program for his products and makes reports available to his affiliate that they can give away.

The beauty of this, is not only are you giving away a free report to get people to sign up for your list, but you can actually earn an affiliate commission if they happen to follow the affiliate link in the report

You are going to need to sign up for his affiliate program at https://paydotcom.com/a.page.php?id=100083&u=tactselfdefense.  The link will direct you to the “getting started page” of the Secrets of Street Fighting Affiliate Program. This page will give you the complete details of his affiliate program and what you will need to do to get started. You can also sign in here anytime to check out your stats.

His product prices range from $7-$247 with a commission of 30% for each sale you bring in regardless of what product is sold.

His article “The 6 S’s of  Street Fighting ” can be downloaded from this page plus there are a few other articles that you can use as well.  All of the articles will automatically have your affiliate id built in so all you have to do is upload it onto your site.

He will pay commissions though PayPal so you will need a PayPal account.  His affiliate program is managed by PayDotCom.com so you will need to get a free PayDotCom account.  He explains all this to you.

I was hoping this was a two tier affiliate program that paid on two levels.  That means while you’re making your 30%, I would be making 10% for every sale you generated.  But, alas…his program only pays on one level so, I make no money.  Oh well!

I’m sure there are other relevant affiliate programs out there that offer free reports as a way of promoting their product.  Start looking for them and watch your list grow when you give visitors to your website a good reason to join up.

Wars are created by governments but fought by ordinary citizens. These warriors go where they’re told to go and fight when they’re told to fight. Some come home, some do not. Either way, they did their duty. Nothing more could be asked of any man or woman than they did their duty.

Whether we should be in Afghanistan or Iraq is a debate that should be taken up with your elected officials. If you don’t like the war, make sure your government knows about it. But, do not include the airmen, sailors and soldiers who are just doing their duty in your denouncement of the war.

For all those who’ve lost someone to a war, I salute you and them. I know we all look forward to the day when greed, religious fanaticism and pride are not reasons to send our young men and women to war. But, until that day comes, we will stand united in our support for all those who risk their lives and limbs just doing their duty.

I made a video last year when there seemed to be a lot of apologizing for the United States going on.

We’ve set up access for you to view these cameras over the Internet. This might have some curiosity value to you, but the greater value is in helping you sell cameras and DVR systems.

You do this by giving access to the cameras to potential customers. Once they see how cool it is to be able to access cameras over the Internet, the odds of them buying increase.

One of the cameras is a pan/tilt/zoom camera and they have full control over it. They can zoom in, zoom out, pan left, right, up and down. Cool stuff.

One issue you need to know about. Only one person can login at a time. So, to make sure that no one hogs the connection or forgets to log out, we set it up so the connection wll disconnect after 60 seconds. That means you or your customer will have 60 seconds to look around. They can log back in if they want.

Here are the instructions for logging in:

If you don’t have Active X controls enabled you will need to do the following:

• Open Internet Explorer (does not work with Firefox)
• Click on Tools
• Click on Internet Options
• Click on the Security Tab at the top of the window
• Click on Custom Level
• Turn all active X controls to Enable if you have the option you can select prompt

When this is done log in:

• Open Internet Explorer and type this IP address 216.176.238.90 (no www, just the numbers) in the address bar and press enter.
• Enter the user name:  guest
• Enter the password:  coach
• You will be prompted to install Active X…click ok
• You will be able to view the cameras by clicking open all.
• To operate the PTZ camera click on camera 3 labeled PTZ-DOME and use the controls on the right to move and zoom the camera.

His consulting days are $18,800. I have bought consulting days with him in the past so I thought this was a no brainer to bid on. When Dan announced the winner, it was me. I was able to get the video of his announcement. It was very funny and I thought you might enjoy seeing it. Its only a couple minutes long.

Dan Kennedy has been the greatest influence on my business and business growth. I spend a lot of money to learn from him and Bill Glazer. I really appreciate both of them.

This is a good time to remind you what business you’re in. If you are selling my products or other products, you are in the marketing business. So, if you wish to do well in your business, you need to learn everything you can about marketing. Fortunately, there is a great way to do this — Glazer-Kennedy Insider Circle — join it, become a member now.

There is an offer that Bill Glazer has right now. You can become a member for a couple of months for free and get a ton of bonus items for just the cost of the shipping. Go to http://www.freegiftfromdan.com and sign up now. You become a better marketer, you will sell more of my products. We both win!

Back in 1995 when Watson was protesting the Canadian seal hunt he was attacked by 30 drunken sealers who kicked in his hotel room door.

“They were all standing there ready to attack me and all I could think of was: ‘I’m not going to give in to these guys.’ One of them came at me and punched me in the side of the head, so I took him down with a stun gun. Another came in from the other side and I took him out. That confused them so much that the police were able to get in and get them off me.”

As a way of giving back to some of my top distributors, I would like to treat them to a weekend in Las Vegas with me and Nancy. In fact, I think it is something that I would like to do every year.

I want to keep the group small so we can have dinner in private rooms at the best restaurants and get to know each other better. Maybe even share some marketing secrets. So, from March 1, 2010 through February 28, 2011 we will track everyone’s orders from Safety Technology. The top 4 distributors will be invited to a weekend in Las Vegas. They can bring one person with them. I will pay for the round trip plane fare for 2 and two nights stay a major hotel on the strip. I don’t know the hotel yet. I’m going to let Nancy choose that. Plus, dinner at two of our favorite restaurants. All on me.

I want to invite 5 distributors, so the 5th will be chosen, not based on sales, but some other criteria that I haven’t come up with. So, there will be 5 distributors, plus their guest and me and Nancy. Twelve of us. We will probably do this at the end of March or the first of April, 2011.

More details will be given as we get closer to the event next year. For now, focus on building your business.

I hope this is something that will be fun for you to look forward to. I’m definitely looking forward to it. It will be a lot of fun.

The new higher voltage Runts and Pretenders are finally in stock.  The Runts are now 2.5 million, 3.5 million and 4.5 million volts.  The Pretender is 4.5 million volts.

These upgraded stun guns are in stock and ready to ship.

I’ve decided not  to raise the prices.  At least not for a while. The prices will be the same as they’ve always been.  Just sell a ton of them and I will make it up on quantity.

There are new images for the Runt stun guns which you can find at http://www.safetytechnology.com/runtstungun.htm.  The Pretender cell phone stun guns will keep the same model numbers.  There are new model numbers for the Runt stun guns.  They are:

RUNT-25 = 2.5 million volts
RUNT-35 = 3.5 million volts
RUNT-45 = 4.5 million volts
RUNT-45R = 4.5 million volts Rechargeable

This has to do with expectations of sales after getting small number of visitors to your website.

Statistics tell us that only around 2% of visitors will purchase on their first visit to your website.  That means that 98% of the visitors come to your website, look around and then leave.  

This makes collecting their email address so you can continue to communicate with them one of the most important things you can do.  You need to focus on building your list.

To do this, think of something that you can give visitors to get them to sign up for your list.  Consider it an ethical bribe.  This can be a free report or a discount on their purchase.  It’s not enough to just ask them to sign up.  Even though its free to do so, you need to sell it!

As you probably know, SEO is mainly getting back links to your website by writing articles and submitting to article directories, like www.ezinearticles.com, writing and submitting press releases to press release directories, like www.prlog.com, creating videos and submitting to video directories like www.youtube.com and posting comments on relevant blogs.

If you are interested in finding out how many links you have to your website, go to https://siteexplorer.search.yahoo.com/.  Enter in the full URL of your domain, including http://www and click on Explore URL tab.

When the results show up, click on the Inlinks button.  On the Show Inlinks drop down menu choose Except from this domain.  On the to field drop down menu choose Entire site.

This will give you a pretty accurate view of the links you have to your website.  This way you can deal with the facts and not guess about the links you have.

Hope this helps.

One more thing.  I sometimes hear from a distributor that they have done everything I said to do but haven’t made any sales.  I find this an interesting statement because I don’t even do everything I say.

When I ask them what they have done, they tell me they have written and submitted two articles and one press release.  To give them credit, they are on the right path, but they stopped.  Getting links to your website is a neverending project.  You can’t do a few articles or press releases or videos and think you are done.

If you want to start getting real traffic, Google needs to consider you an authority when it comes to the keyword phrases you use to optimize your articles, press releases and videos.  This is why you need to use long tail keyword phrases; 3, 4 or 5 word phrases.  It’s easier to become an authority when you focus on less competive keyword phases.  The more articles, press releases and videos you do focusing on these keyword phrases, the more of an authority you will become to the search engines.

When you write, remember to use a longtail keyword phrase in the title and the same keyword phrase several times in the body of the article or press release.  Keep plugging away and you will succeed.