I wanted to share a sales techniques I learned many years ago. I seldom use it, but whenever I do use it, it works!

Let me give you a specific example of how I recently used it. (more…)

Building your list is so important to your success on the Internet.  But, its not easy to do.  I want to help you grow a huge list.

We just completed an interview with Bryan Buckner for the next newsletter who is consistently, month to month, one of my most successful distributors.  He mentions in the interview that he has over 19,000 subscribers on his list.  Is it any wonder that he is one of my top distributors?

If you want to be successful, do what successful people do.  It ain’t rocket science!  But, it does require you taking action and I have a way to make it easier for you. (more…)

Here’s a little tip for you. If you sell on the Internet, hopefully you’ve discovered the value of using Web 2.0 sites, such as Squidoo, WetPaint and Hubpages. If you have created pages on these sites, you know that each time you set up an account… (more…)

Many of my distributors are using Google Adwords to generate immeditate traffic to their websites. There is nothing wrong with this except most are doing it all wrong.

(more…)

We had a great Question and Answer call on Saturday (yesterday). There were over 200 people on the call and I answered questions for 2 1/2 hours. Best participation we ever had.

And it wasn’t just me answering questions and giving help. Several distributors jumped in and shared what is working for them and gave great advice.

Marketing was the topic — both online and offline.

We talked about Web 2.0 and how to use it to generate traffic. How you can hire people to do the Web 2.0 work if you want to.

We talked about using magnetic signs, t-shirts and caps to generate traffic to websites and advertise your business. A good resource for magnetic signs, business cards, t-shirts and caps, www.vistaprint.com, was given by one of the participants.

Home parties were discussed and how it was necessary to have multiple follow ups with people to get them to attend. Not just one invitation or flyer.

We talked about using scarcity when selling to groups. If you give self defense talks or home parties, always have less products than people. For instance, if you are conducting a home party and there are 10 people there, only take 8 of each of the products. And when it comes time to sell the products, always let them know you don’t have enough for everyone. Scarcity will increase your sales.

When selling face to face, whether its a home party or to individuals, its always best to have the product with you rather than trying to sell from the catalog. These products are high impulse. If you get them in front of people you will sell them.

I’m very proud of the distributors who took the time to not only be on the call, but to participate with questions and good advice.

If you were on the call, and you have something positive to say about the call, please email it to me and I will share it with everyone. Sometimes you have to try just as hard to sell something that’s free as something that is paid. So, if you can email your comments to mike@safetytechnology.com, I will use your words to try and encourage more people to be on the next call.

I have these question and answer calls every month. Try your best to be on the next one. You being there will make a difference.

80% of all people who inquire about a product buy it within one year…but not usually from the company they originally contacted. The means you are probably educating people so that can eventually buy from your competitors.

You can make sure this doesn’t happen by staying in front of all your potential customers. The cheapest way to do this is by using an autoresponder and frequently sending them messages by email. This constantly reminds your potential customer who you are and insures that when they do get ready to buy, they will buy from you.

The mistake most marketers make, is delegating the influencing of the buyer, to the buyer. They mistakenly assume that the buyer will maintain his own interest instead of doing everything they can to make sure the buyer stays interested and eventually buys from them.

There are several steps to being successful on the Internet:

1. Have a web site that reflects your personality.  Add a picture, put up copy that tells your customers something about yourself.  People buy from people they know and like.

2. Have a form on your web site to collect first names and email addresses.  It helps to give your visitors an incentive to sign up for your list.

3. Get traffic to your website.  You can do this by paying for the traffic or using various methods to get free traffic.

4. This is the most important step and one that most people have a problem with.  You email your list everyday.  What you say in the emails, the thing you should do in every email to make sure your list eagerly awaits your next email and how to    overcome the resistance to writing and how to find ideas to write about, are things we cover in the Coaching Club.

If you aren’t collecting names and email addresses and if you’re not communicating to your list on a regular basis, in an entertaining way, you are losing a bunch of money.  You are also wasting the time and money you are spending on getting traffic to your website.

Hope this moves you to start doing the most important thing you can to increase your sales – build a list and email it everyday.

If you are interested in joining my Coaching Club, you can find more information at www.safetytechnology.com/coaching.htm