Become A Content Curator
One of the best things you can do to promote your website and attract traffic, is to create content. The problem is that many people just don’t know what to write. So, nothing gets done.
Some of the biggest online editorial properties (specifically the Huffington post) started by copying other people’s content. This is called curation.
You’re probably familiar with the term curator as it applies to a museum. A curator is a content specialist responsible for an institution’s collections. Museums often try to specialize in certain items. For instance, if you are interested in the history of flight, you might go to the Museum of Flight in Seattle, Washington or the Smithsonian National Air and Space Museum in D.C.
These museums did not make these items, but they collect them. The same thing is done with content. You collect and display other people’s content relevant to the products you are selling. Overtime, your blog or website will become an authority for that subject to people and to Google.
This is a legal and Google approved method of copying other peoples content.
The way it works technically is you copy a few paragraphs of content and write an introduction to the text, summarize it and provide a link back to the original article. This ensures that its not seen as duplicate in any way.
If you collect, or curate, enough of this well written content from other people, Google will see your blog or website as an authority for the subject the content is about. You want to become a content destination.
Also, the person who wrote the content benefits because you will give him a link back to his original article. That link out to good content will also help you with Google and getting ranked in the search engines.
I know many will have ethical concerns about content curation. If you do, get over it. Everyone benefits from this.
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As I’ve been reading other blogs and news stories I’ve drrn how others have done this. Yes, even Huffington Post. I guess I wasn’t doing it right because I was using the whole article and writing an intro and conclusion.
Curation….I like that word!!! Thanks for the tip!!!
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I appreciate your information on adding back links to our websites. This will be helpful for my dentist in Rancho Cucamonga website.
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Thanks Mike, great advice. I actually started doing this already on my blog. I start with a few paragraphs from the original article and a link as well. Then I add my commentary which makes my content unique.
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I’ve been creating my own unique introduction to the first paragraph and adding an additional paragraph in my conclusion. Also will insert keyword phrase at least three times throughout the entire article when posting to my blog. But, also will post totally original content too. Especially when writing about something that happened locally in my community.
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Excellent suggestion Mike. I’m already creating new introductory paragraph and adding my own conclusion to any existing article I post to my blog.
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I’m already using some of these strategies but I’ll start using more now that you explained how effective it is.
Thanks!
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I appreciate your post on getting content. I’ve actually done it that way myself before.
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Mike, Thanks for the hot information. We are burning up with ideas. View our self defense unit,includes a 28 gram OC Pepper cartridge
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Thanks for your help and advice Mike.
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This is a great way to get content and build up more authority. At LbL home defense products we try to link back to site like the FBI or CNN or other high authority sites. That seems to work even better.
Thanks for the information mike.
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I’m going to work on becoming a better “Content Curator” Thanks for the insight.
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Thanks for the great information, as usual.
We need to find ways to automate this when you have to do multiple times for hundreds of self defense products.
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Great article. We all know that Google places significant importance on content. Becoming a curator makes life (and hopefully Business) easier.
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Thanks for your advice Mike and I am trying to be a content curator and blogging and writing articles and linking back to my site as you have told us! It also gives valuable information to website visitors!!
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Thanks for the explanation. I have posted news articles many times keeping the source butt never really looked at it as curation. Well put and thanks again.
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Mike – excellent blog post and great information – It’s time to become a curator of good information!
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Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn’t that after all the definition of marriage?
- Howard Stringer
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Thanks Mike for caring about the success of your distributors. “our success is your success!”
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mike how are you today? i am new to internet marketing- blogging – selling pepper spray – seo – there is so much to learn – i appreciate having somewhere to turn to to sort it out
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thank you mike for all this great information
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Lear something new here every time I come back.
I was reading an other post somewhere that it is even better to put in quotes like” “. Google seems not to recognize that as duplicate content.
Thanks for the advice
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This is a great time saver. I have done it for quite some time.
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this is great to know