Are you educating people to buy from your competitors?

80% of all people who inquire about a product buy it within one year…but not usually from the company they originally contacted. The means you are probably educating people so that can eventually buy from your competitors.

You can make sure this doesn’t happen by staying in front of all your potential customers. The cheapest way to do this is by using an autoresponder and frequently sending them messages by email. This constantly reminds your potential customer who you are and insures that when they do get ready to buy, they will buy from you.

The mistake most marketers make, is delegating the influencing of the buyer, to the buyer. They mistakenly assume that the buyer will maintain his own interest instead of doing everything they can to make sure the buyer stays interested and eventually buys from them.