Basically, Web 2.0 is any website or blog that allows interaction. In other words, if you can go to a relevant blog and make a comment and leave your web address, that’s Web 2.0.

Search engine optimization is about 30% on page factors and 70% off page factors. The primary off page factors are getting links to your website.   (more…)

We had a great Question and Answer call on Saturday (yesterday). There were over 200 people on the call and I answered questions for 2 1/2 hours. Best participation we ever had.

And it wasn’t just me answering questions and giving help. Several distributors jumped in and shared what is working for them and gave great advice.

Marketing was the topic — both online and offline.

We talked about Web 2.0 and how to use it to generate traffic. How you can hire people to do the Web 2.0 work if you want to.

We talked about using magnetic signs, t-shirts and caps to generate traffic to websites and advertise your business. A good resource for magnetic signs, business cards, t-shirts and caps, www.vistaprint.com, was given by one of the participants.

Home parties were discussed and how it was necessary to have multiple follow ups with people to get them to attend. Not just one invitation or flyer.

We talked about using scarcity when selling to groups. If you give self defense talks or home parties, always have less products than people. For instance, if you are conducting a home party and there are 10 people there, only take 8 of each of the products. And when it comes time to sell the products, always let them know you don’t have enough for everyone. Scarcity will increase your sales.

When selling face to face, whether its a home party or to individuals, its always best to have the product with you rather than trying to sell from the catalog. These products are high impulse. If you get them in front of people you will sell them.

I’m very proud of the distributors who took the time to not only be on the call, but to participate with questions and good advice.

If you were on the call, and you have something positive to say about the call, please email it to me and I will share it with everyone. Sometimes you have to try just as hard to sell something that’s free as something that is paid. So, if you can email your comments to mike@safetytechnology.com, I will use your words to try and encourage more people to be on the next call.

I have these question and answer calls every month. Try your best to be on the next one. You being there will make a difference.