“If you were going where I’m going, You’d be in a hurry too.”

The late, great Jim Rohn said that.

Although he could have been speaking about several things, including Heaven, the consensus is that he was speaking about success.

If success and all it meant to you was a real goal, then you’d be in a big hurry to get there too.  Why would you want to stay where you are if you truly believed success was within your grasp.

If you are not in a hurry, then you need to redefine what success means to you and ask yourself why you are not in more of a hurry to get there.

If you’re not in a hurry, then you probably don’t believe the success your want can be yours.  Without that belief, you have no chance.  So, start believing.

Change your belief system so that not only do you believe you will be successful, but that you deserve to be successful.

And, do it quickly.

Remember, money follows speed!

Distributors are always asking what the bounce rate means that they see in their Google Analytics account.  And what is a good bounce rate and what is a bad bounce rate?

Bounce rate is a very important number for website owners. It tells you what percentage of your visitors are leaving or bouncing away after landing on your site.  In other words, it lets you know how many land on a page on your website then leave your site without visiting another page.

This is important information to Google when they look at everything to rank your web pages.  They want to make sure that the websites delivered in their search engine results are meeting the expectations of the visitors.  So, the better your bounce rate is, the better your pages will rank in Google.

There are different ways a visitor can bounce from your site:

• Your visitor hits the “Back” button on his browser.
• Your visitor clicks on an ad you have on your web page.
• Your visitor clicks on an external link you have on your web page.
• Your visitor closes his browser.
• Your visitor uses the search box on his browser.
• Your visitor types a new URL in his browser.

Everything above would cause the visitor to leave your site if he did any of these things right after arriving at your site (and before clicking to go to another page on your website), it would be counted as a bounce.

The formula for finding the bounce rate on your website is:

Bounce rate equals “People who left after one page” divided by the “Total number of visitors to your website.”

As an example, if your site received 1,000 visits and 750 of those visitors bounced, or left your site after visiting just one page, the bounce rate would be 750 divided by 1000, which equals to 0.75 (or 75%). You can calculate the bounce rate of your whole website or just a single web page.

The lower the bounce rate on your website, the better, because it means that visitors are finding your website interesting and they are visiting other pages on your website.

A general rule of thumb is that 50% or lower is a good bounce rate.

Google announced that they are improving exact match and phrase match.  But, is it really an improvement?

Exact match used to mean that if you bid on [stun gun] exact match, the only search that would show your ad was the precise phrase: stun gun.

Now they’ve expanded the definition of exact match to also include singulars, plurals or mis-spellings:

stun guns
stunt guns
stunt gun

Google is obviously doing this to increase their revenue.  This does not help you.  You will just pay for traffic you don’t want and that doesn’t convert as well.

You need to opt out of this.  Here’s how to do it.  In your Campaign settings you’ll see this menu:

Click on the little plus sign on “Keyword matching options” and opt out by choosing the box “Do not include close variants”:

Google employees actually tell people to bid on broad match. Most of the time, broad match is the WORST way to bid on keywords. It gets you the largest amount of low quality traffic. Bad advice.  This is another reason why you do not want Google employees running your Adwords campaign.

Here’s another thing I would like to share with you.  People searching for stun guns are thinking about buying in the future.  People who search for stun gun, singular, are looking to buy now.  There is a difference in the conversion of singular and plural versions of the words you are bidding on.  Just keep this in mind when you create your keyword list and Adwords campaigns.

It looks like Michigan is going to allow their citizens to possess Tasers for self defense.   Stun guns are still illegal.  Only Tasers will be legal to sell and own.  People will need to get a Concealed Pistol License (CPL) before they can purchase a Taser and anyone selling to anyone in Michigan will need to get a copy of the CPL.

I’m not an attorney and will get confirmation from Taser about selling in Michigan and will let you know.

Below is excerpt from Michigan Senate Bill.

A SUMMARY OF SENATE BILLS 29, 30, & 93 AS PASSED BY THE SENATE

The bills would amend various acts to:
o Expand the use and possession of an electro-muscular disruption device (EMD) to include a holder of a concealed pistol license (CPL).
o Subject possession and use of an EMD to the same requirements and prohibitions as for a concealed pistol.
o Include a reserve peace officer among the peace officers authorized to carry and use an EMD.
o Place new criminal penalties for the unlawful use of an EMD by a person authorized to possess and use an EMD in the sentencing guidelines.

In general, the sale or possession of stun guns and their ilk is strictly prohibited. A narrow exception is made for a device using electro-muscular disruption technology (EMD) and that delivers the shock through probes attached to wires. The devices also dispel “tags,” which are confetti-type objects that contain identification and tracking
information traceable to the purchaser.

The bills would all take effect 90 days after enactment.

Senate Bill 29 would amend the Michigan Penal Code (MCL 750.224a). The bill would do the following:

o Allow the possession and reasonable use of an EMD by an individual with a valid concealed pistol license and who has been trained as specified in the bill regarding the use, effects, and risks of the device.
o Require an authorized dealer or seller of an EMD to a CPL holder to verify the person’s identity and possession of a valid CPL. The dealer or seller must also provide, at the time of sale, training on the use, effects, and risks of the device. A violation of these provisions would be a misdemeanor punishable by up to 30 days in jail and/or a fine of not more than $500.
o Make using an EMD against another person, except under circumstances that would justify the individual’s lawful use of physical force, a high court misdemeanor punishable by imprisonment for not more than two years and/or a fine of not more than $2,000. This penalty would apply to all persons authorized to possess and use an EMD, including peace officers.
o Include a reserve police officer, as defined in PA 372 of 1927, in the definition of “peace officer,” thus authorizing these individuals to possess and use EMDs in the performance of their duties. In addition, to be a lawful EMD for purposes of the act, the device must contain an identification and tracking system that dispenses coded material traceable to the purchaser through records kept by the manufacturer, and the manufacturer must have a policy of providing that information to a police agency upon written request by that agency.

Police are looking for a man who tried to sexually assault a woman who was stopped at a stop sign in her car.

The woman told police the incident took placed just after 7 p.m. in the 13000 block of Reese Boulevard in Huntersville, North Carolina.

Police say the man approached her car, reached in through a rolled down window and forced her from the car.

“The suspect forced the victim to a concealed area of the median of Reese Boulevard,” the report stated, but the woman was able to bite the man on the hand while he was covering her mouth.

The woman then took her key chain pepper spray and sprayed him in the face.   The attacker fled the scene.

Police are looking for a white man between 45-55 years old with a beard and salt-and-pepper colored hair.

One of the best things you can do to promote your website and attract traffic, is to create content.  The problem is that many people just don’t know what to write.  So, nothing gets done.

Some of the biggest online editorial properties (specifically the Huffington post) started by copying other people’s content.  This is called curation.

You’re probably familiar with the term curator as it applies to a museum.  A curator is a content specialist responsible for an institution’s collections.  Museums often try to specialize in certain items.  For instance, if you are interested in the history of flight, you might go to the Museum of Flight in Seattle, Washington or the Smithsonian National Air and Space Museum in D.C.

These museums did not make these items, but they collect them.  The same thing is done with content.  You collect and display other people’s content relevant to the products you are selling.  Overtime, your blog or website will become an authority for that subject to people and to Google.

This is a legal and Google approved method of copying other peoples content.

The way it works technically is you copy a few paragraphs of content and write an introduction to the text, summarize it and provide a link back to the original article.  This ensures that its not seen as duplicate in any way.

If you collect, or curate, enough of this well written content from other people, Google will see your blog or website as an authority for the subject the content is about.  You want to become a content destination.

Also, the person who wrote the content benefits because you will give him a link back to his original article.  That link out to good content will also help you with Google and getting ranked in the search engines.

I know many will have ethical concerns about content curation.  If you do, get over it.  Everyone benefits from this.

There is a rash of break-ins taking place in Thames, in New Zealand.  New Zealand already makes it very difficult for people to defend themselves.   For instance, although pepper spray is available to be purchased online, it is a restricted weapon and it is an offense to import or possess such weapon.

But, what stood out to me is the advice that its better to NOT defend yourself.

When people asked about what they could do to protect themselves, Sergeant Jared Thompson of Thames police said, “this is not advisable as any weapon lying around the home has the potential to be used by an intruder against the homeowner”.

“The presence of any weapon inherently causes the escalation of any violent confrontation.”

In other words, don’t try to protect yourself.  Rely on us.  We will protect you.  YEAH, RIGHT!

Another post from Cathie Williams read, “I will bash the little bastards if they hit my house or any of my family” while Kaye Manning wrote, “I do not and will not go to bed armed with a pencil and paper.”

But lobby group Grey Power, a senior lobby group, has warned against people, especially the elderly, taking matters into their own hands.

“If someone does break in when you are home, if you come across someone in the middle of robbing your home, keep calm and remember they are a lot younger, fitter and stronger than you are,” Grey Power board member Violet McCowatt said. “You must never, ever try and fight back.”

In my opinion, this is another attempt to get people to rely on Big Brother rather than protecting themselves.  Every group and government has to justify their existence.  The government, here, there and everywhere, is doing their best to get you to rely on them.  But, this is a fools gambit.  You cannot rely on any group or government to protect you.  Only you are responsible for you and your family’s defense and security.  Do whatever it takes to protect yourself and them.  Its your duty and the government be damned!

I want to share a free tool with you if you have a website or plan on having one.  This will be a handy tool for creating content and for finding longtail keywords to optimize for.

The tool lets you find questions that people are asking about the products you sell.  These are questions people are searching for in the search engines.  When you have the questions, its simple to then put the questions and answers on your website in a FAQ page
(Google loves FAQ pages) or a blog post or use as content for articles you write.

You can then optimize web pages or blog posts for the questions by linking to them with the questions in the anchor text of content you create and distribute.

Click here to access this free question tool