Here’s a little tip, if you have a website, concerning the Title of your web page and the description meta tag.

The Title not only displays at the top of the browser window, but also appears as the linked text when potential customers perform a search in a search engine and review the results. The Title is indexed by all major search engines. The Title Tag does not have as much importance in search engine optimization as most people think.  But, the Title and the
description meta tag are important in making your website unique to the search engines.  Google will only display the first 65 characters. So, stay within this number.  But, the most important function of the Title is getting people to click on you.  The Title must grab attention, evoke emotion and create curiosity.

So, instead of stuffing the Title with keyword phrases, make it a magnetic headline so when people are scanning down the search engine results they are drawn to it, read it and come to your website.

The meta tag description works with the Title to attract potential customers. When someone goes to Google or some other search engine and types in what they are looking for, the results shown are usually the Title and the description meta tag. Because of this, you should write your Title and description like the headline and text of an important classified ad.

The description meta tag should always include the keyword phrase you want to optimize your web page for, but do not keyword stuff. Usually Google will use your description meta tag in its results if the description contains the relevant keyword phrase.  If it doesn’t, Google will pull from the body text. Keep the description meta tag to 150 characters or less.

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Basically, Web 2.0 is any website or blog that allows interaction. In other words, if you can go to a relevant blog and make a comment and leave your web address, that’s Web 2.0.

Search engine optimization is about 30% on page factors and 70% off page factors. The primary off page factors are getting links to your website.

Creating comments and pages on Web 2.0 sites will get your website indexed very quickly (just hours) and will give you a link back to your website. The number of links and the relevancy of links are factors Google usesto rank your website.

Example of Web 2.0 sites are myspace.com, facebook.com, Squidoo.com, Wetpaint.com and Hubpages.com

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We had a great Question and Answer call on Saturday (yesterday). There were over 200 people on the call and I answered questions for 2 1/2 hours. Best participation we ever had.

And it wasn’t just me answering questions and giving help. Several distributors jumped in and shared what is working for them and gave great advice.

Marketing was the topic — both online and offline.

We talked about Web 2.0 and how to use it to generate traffic. How you can hire people to do the Web 2.0 work if you want to.

We talked about using magnetic signs, t-shirts and caps to generate traffic to websites and advertise your business. A good resource for magnetic signs, business cards, t-shirts and caps, www.vistaprint.com, was given by one of the participants.

Home parties were discussed and how it was necessary to have multiple follow ups with people to get them to attend. Not just one invitation or flyer.

We talked about using scarcity when selling to groups. If you give self defense talks or home parties, always have less products than people. For instance, if you are conducting a home party and there are 10 people there, only take 8 of each of the products. And when it comes time to sell the products, always let them know you don’t have enough for everyone. Scarcity will increase your sales.

When selling face to face, whether its a home party or to individuals, its always best to have the product with you rather than trying to sell from the catalog. These products are high impulse. If you get them in front of people you will sell them.

I’m very proud of the distributors who took the time to not only be on the call, but to participate with questions and good advice.

If you were on the call, and you have something positive to say about the call, please email it to me and I will share it with everyone. Sometimes you have to try just as hard to sell something that’s free as something that is paid. So, if you can email your comments to mike@safetytechnology.com, I will use your words to try and encourage more people to be on the next call.

I have these question and answer calls every month. Try your best to be on the next one. You being there will make a difference.

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Had a great 3 days in Asheville, NC. Stayed at the Grove Park Inn. Went to Chimney Rock and did a little hiking. Here are a few photos of me (one with my wife Nancy) at Chimney Rock.

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Many people want to know how to get started doing home parties. Most think there should be some formal way of doing this. But, its not necessary.

The hardest part of this business is getting the parties set up. Once you are at the party, it’s easy. The products will sell themselves. I know you’ve heard this before, but with these products it’s true.

You must take product, enough product for the amount of people attending. Don’t go to a home party thinking you can take a demo and get people to order out of the catalog. These are high impulse products. If you get them in front of people, you will sell them, but you need to let them go home with what they purchased.

So, you are at the party with your products spread out before you. Now you introduce the products and if you can, demonstrate how they work. If its a stun gun, pass it around and let everyone fire it. People will be twitching and jumping and laughing but totally engaged. You will sell them!

At the party, just be yourself. Don’t worry about a formal presentation. Tell them about the products and let them ask questions. Just talk to them like you would your best friend. You don’t need to try to sell them or have a sales pitch.

The only sales technique I would use would be scarcity. If you know you are going to a party where 10 people are expected, I would take only 8 of each product…less on the more expensive products like the Tasers or baby monitor. This will create a atmosphere of scarcity. You show the stun gun then announce to the 10 people there you only brought 8 with you. Trust me, this works very well.

The best way to start, is to get a friend to host it and invite everyone you can think of. Then during the party ask if anyone would like to host one. Have a nice gift that you give the host or hostess. It doesn’t have to be related to the products you sell. It can be a gift certificate for dinner for two at a nice restaurant or four movie passes. Referrals are a good way to build your party business.

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Easter is here very early this year. Religion is always a difficult subject when you have distributors of all religions. So, I try not to voice my opinion about it. I don’t know if you are a Christian and I don’t know if you honor the Death and Resurrection of Jesus Christ. However, I believe there is a vibrational change in the world when these momentous and important religious dates are celebrated. And I just don’t mean Now, I’m going to do what I just said I don’t do — give my opinion on a religious matter. I do so with no intent of offending anyone. This is just my opinion.

I do not believe Jesus would want you to passively stand by and be wrongly injured by someone. Or, for you to stand by and not defend someone being wrongly injured.

The strength and courage of Jesus is not in question. He submitted to humiliation and crucifixion when, with a glance, he could have destroyed not just his persecutors, but the whole world.

We have the example of the money changers at the temple and Jesus chasing them out with a whip. We also have his opinion about carrying arms to protect yourself.

At the last supper, Luke 22: 36-38 –Then said he unto them, But now, he that hath a purse, let him take [it], and likewise [his] scrip: and he that hath no sword, let him sell his garment, and buy one.

For I say unto you, that this that is written must yet be accomplished in me, And he was reckoned among the transgressors: for the things concerning me have an end.

And they said, Lord, behold, here [are] two swords. And he said unto them, It is enough.

Also, later that evening when he was about to be arrested, Luke 22: 49-51 –When they which were about him saw what would follow, they said unto him, Lord, shall we smite with the sword?

And one of them smote the servant of the high priest, and cut off his right ear.

And Jesus answered and said, Suffer ye thus far. And he touched his ear, and healed him.

The point is that the disciples of Jesus were armed with his blessing. And, when Simon Peter cut off the ear of the servant of the high priest, he did what was right for him to do. He defended Jesus and Jesus did not rebuke him for doing so.

Your life is precious and it deserves defending. No one has the right to hurt you, but you do have the right to defend yourself and the ones you love.

Sometimes I forget why I got into this business. I am in this business because I strongly believe that people have the right…no, not just the right… but the duty to protect themselves and the ones they love.

I believe you are in this business for the same reason. Maybe you haven’t thought about it much lately. Maybe now is a good time to

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I sent an email a few days ago and mentioned Web 2.0. Now you may already be familar with it so you don’t need to read on. But, I received over 100 emails from people who did not know what it is and many thought it was a software program. So, I want to clarify what Web 2.0 is.

I want to keep this simple. My definition of Web 2.0 is any website, blog or forum that allows you to interact, too leave
information, especially a link to your website. They are social sites.

For instance, if you visit someones blog and they allow you to make comments and leave your web address, that’s basic Web 2.0. If you visit a forum and make a comment and can leave a link to your website, that’s Web 2.0. Myspace.com and FaceBook.com are Web 2.0 and other sites like Squidoo.com, gather.com, hubpages.com, clipmark.com, digg.com and scribd.com are all Web 2.0 sites.

Now why is Web 2.0 important?

Because the search engines are starting to give authority rankings to many of these Web 2.0 websites. In other words, they consider these sites to be important. Because of this, they give links from these websites importance. One link from a prominent Web 2.0 site can be worth 100 links from regular websites. Plus, these are one way links. You do not have to link back from your website.

Because these websites are interactive, you are able to set up accounts and post information and give links to your websites. Google spiders these websites often, as often as every minute. If you have posted relevant information and included a link to your website and used keyword phrases that are not too competitive, its possible for your listing to be ranked in the top ten of Google within hours.

Someone sees this link, clicks on it, goes to the Web 2.0 site, clicks on your link and ends up on your website.

So, the main advantage to these Web 2.0 sites is that they can send a lot of targeted traffic to your website and help you in your search engine listings and page rank and its free.

There is a lot of information on Web 2.0 on the Internet. I will also be covering this subject in my Coaching Club.

You are going to start seeing more and more listings in a Google search from Web 2.0 sites. They will soon crowd out the other websites. If you are depending on organic search engine listing for traffic to your website, you had better get real familar with Web 2.0 quickly.

Already, when you search on Google, you will see Wikipedia listings, news listings, maybe a video from youtube.com, which is also a Web 2.0 site. Google refers to this as Universal search and will fully take over by the end of this year.

To stay up with this, you will need to post videos on youtube.com, set up lenses on squidoo.com, submit images to flickr.com, use Google Base, etc.

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Ginnie is 63 and lives in a high crime area in a major city. She has lived in her neighborhood for over 55 years and it wasn’t always the way it is now. About two months back her church decided to fight back, and they purchased about 60 Electronic Pocket Whistles, and they spread the word in the neighborhood that if anyone heard the whistle, it meant that someone in the community was in trouble.

It took about a month or so for people to get acclimated to hearing the whistles, and to respond. The whistles stopped a couple of muggings, and drove some thugs to work their trade elsewhere.

Ginnie was coming from the pharmacy one night after picking up some pills for herself, and a neighbor when 2 slugs tried to snatch her purse. She blew her whistle, and within a minute or two thirty people were on the street coming to her defense.

The slugs had their picture taken quickly, and although they fled the scene, police have several clear pictures of what they look like.

This is elementary community self defense. It won’t cure all the problems in a neighborhood, but it’s a really good start, and it costs very little to implement. Sooner or later most slugs will get the message and move their sandbox.

If your prepared, you’ll never be surprised.

Michael Gravette 

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When we talk about triple threats some old names come to mind, like Mickey Mantle, or Paul Horning. Today, with all the specialists in sports, there aren’t many guys who pose a triple threat, excepting maybe Alex Rodriguez, who will probably hold a number of records before he retires.

If you can do a number of things well in life, your stock often rises.

Fred Astaire survived a review that said, “can’t act, can’t sing, dances a little.”

He became a Hollywood Superstar, and his career lasted over 50 years.

On the street you need an ace up your sleeve, and Mace Triple Action is your proverbial big brother, or Uncle Louie. The triple threat is OC Pepper, CN Tear Gas, and UV Marking Dye.

The OC pepper stops the skell in his tracks, and causes a wee bit of misery because the skell will feel like he just stepped into hell. His breathing will become labored. Then the CN Tear Gas will flush  his eyes and he won’t be able to see anything, and he’ll do some coughing that a quart of Robitussin won’t stop. The UV Dye marks the skell, painting him up for an easy identification by police.

It’s a real sis boom bah wallop, one that a skell won’t see coming until it’s too late.

Most police carry the triple threat Mace already. Believe me, they don’t carry anything that isn’t effective.

If you’re prepared, you’ll never be surprised.

Michael Gravette 

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Safety Technology will not sell butterfly knives anymore.

The federal government seems to be interpreting the Federal Switchblade Knife Act, 15 U.S.C. SS1241-1245, to include butterfly knives.

There’s no rush by them to go after companies selling butterfly knives, but the handwriting is on the wall.

We will continue to sell the stock we have but will not reorder.  Most of the manufacturers and importers we deal with for knives are not going to be bringing
them into the States anymore.

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